Jägermeister’s ‘Back the Artist’ music initiative

Jägermeister is once again giving South African musicians the chance to showcase their talent. Officially launching on July 15, the ‘Back the Artist’ initiative is one that inspires the youth, helping talented musos build strong careers through their artistry and passion.

As Charl Greyling, music and events manager for Jägermeister South Africa, says, “Too often music and creativity suffer because of time and funding restraints. Back The Artist is there to remove these elements and help nurture and grow talent. Opportunity comes round once and when it comes knocking at the door, nothing should be in the way of you passion.”

Greyling goes on to say, “Music knows no colour, creed or wealth, and still it connects to each person in a way that makes you feel like that song was written for you.”

Thanks to Jägermeister, musicians are being given the opportunity to share their songs and to connect with South Africa through their music.

The process for entry is simple; musicians simply upload their track to the Back the Artist website http://backtheartist.co.za/ and a voting process begins. The winner of the competition will get their single produced by legendary South African South African hip hop star, HHP and be rewarded with contracts that encourage and enable career longevity.

Greyling explains, “This year we are growing the campaign and taking a more 360 degree approach to the campaign. We have lined up top managers, artists, bands and producers to give the finalists some industry knowledge to assist with their growth and planning for their futures. The reason for this is that we have found that artists and bands often get removed from the planning aspect of their careers, and we want them to know where to focus their efforts and how the industry works.”

The winning artist/band will receive the following:


  • A track produced by HHP
  • A music video
  • A gig at one of SA’s biggest festivals
  • Full artist support contract for one year by Jägermusic programme
  • Band merchandise
  • Top five will play live at a show in Johannesburg in front of celebrities and music industry’s best
  • Top five will spend the morning with a top artist to share a bit of knowledge
  • Plenty of PR to kick-start their career

I am very excited to see what talent we will be unearthing this year, and even more excited to change the life of the next winning artist or band.” Charl says. Follow the competition here: http://backtheartist.co.za/.

Tweet or Facebook with the hashtag #backtheartist2015 and help launch tomorrow’s legends, tonight!


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