Eye care concept store launched

Qualified eye care specialists, a world of choice from leading brands and cutting edge technologies are combined at the new Dynamic Vision concept store in East Rand Mall.

The store was officially launched on June 21, the store delivers an encompassing and contemporary experience that is currently unprecedented in South-Africa.

The new concept store has been fully renovated and refreshed in line with Dynamic Vision’s clean, crisp and uncluttered brand. High definition television screens line the walls showcasing frames and lenses by leading brands which are available in store. Elements of Seiko  Optical, a trusted provider of lenses worldwide, have been incorporated into the store. Careful attention is paid to the dynamic frame displays which utilize advanced technology, developed and patented by Dynamic Vision.

Beyond aesthetics, Dynamic Vision East Rand Mall has installed some of the latest vision assessment technologies and optometric equipment including a digital phoropter, a less imposing alternative to conventional phoropters to test individual lenses on each eye during an exam. The store also features a digital topographer, a non-invasive medical imaging device for mapping the surface curvature of the cornea allowing for accurate hard contact lens fitting.

“We are pleased to announce the much-anticipated opening of our brand new Dynamic Vision concept store. Designed with the customer in mind, the new store offers a premium, one-stop experience. Visitors have access to the very best in advice, vision testing, lens technology and eyewear in one inviting space,” says Ruahan Naude, CEO at Dynamic Vision.

The specialist optometry team at the new practice at East Rand Mall includes Ruahan Naude, Mina Abbatemarco and Marinella Di Blasio. Together, they have over 66 years’ experience in guiding people with their eye care needs.

The store is located close to entrance two on ground level. Operating hours are from 08.30am to 17.00pm on week days and Saturdays from 08.00am to 14.00pm.

  AUTHOR
Annette van Schalkwyk

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