GALLERY: A Square Forklift is celebrating their 20th birthday this year

FOUNDING MEMBERS: Glenn Bradford, founder of B Square projects and Craig Bradford, founder of A Square Forklift, in front of the Alberton Rugby Club sponsorship board.

A Square Forklift is celebrating their 20th birthday this year.

A Square Forklift was founded in 1998 when owner Craig Bradford saw the need for a forklift rental service in the area of Alberton and the South. Craig was at the time working with his father Glenn Bradford for B Square projects, a construction company, when they saw the opportunity for diversification into the forklift rental business. B Square was founded in 1980 but is no longer operating. Glenn named the company B Square after him and his son, squared because there were two Bradfords.

The new forklift company was named A Square Forklift, tying in with the name of the parent company.

ALWAYS INVOLVED: A Square has been the main sponsor of Alberton Rugby Club for five years.

“We changed the name to A Square Forklift at the time simply to move forward in the Yellow pages and be easier to find,” said Craig.

The company started with a small floor space and only two staff members. The company, however, saw massive growth over the 20 years, now employing 58 staff members at their main branch. Two additional branches were opened, one in Cape Town and one in Durban.

“Alberton is very important to us because it is our community and the place we started,” said Craig. “Of the staff we employ 90 per cent are from Alberton and the surrounds.”

Recuperating business back into the Alberton area is something A Square Forklift prides them on.

FOR THE COMMUNITY: A Square Forklift sponsored the main stage at Alberton Day

“By doing our business in Alberton we not only support our employees who live here but also provide a superior service to the other companies in the area.”

Service delivery is something A Square Forklift takes very seriously.

“We push everything to ensure that the service we provide to our clients is the best around, to make sure they receive the very best.”

To this end, A Square Forklift is heavily invested in the procurement and development of electric forklifts, working closely with Ninchiyu, a company that makes exclusively electric forklifts.

BUILDING RELATIONS: Bul Pae Taekwon-Do Academy, a club A Square Forklift has tight ties with.

A Square Forklift is heavily involved in sponsorship of various sporting and club activities in Alberton. They have been the main sponsor of the Alberton Rugby Club for five years, something they are very proud of. Other sponsorships are Bul Pae Taekwon-Do, that A Square Forklift has provided the prize giving trophies for, school sponsorships such as sponsoring Alberton High’s Golf Day and sponsoring a jump at horse jumping. A Square Forklift was one of the main sponsors at Alberton Day.

“We as a company want to do our bit to benefit Alberton, for it is as much our home as it is for the people that live there,” Craig said.

A Square Forklift will be celebrating their birthday on May 5 at Gold Reef City.

SPONSORS: Michelle Bradford jumping over the A Square Forklift sponsored jump.

“We have walked a long road with Alberton,” said Craig. “Moving forward, we will continue with our work here and help ensure more growth.”

Also Read:

Alberton dancer earns great achievement

Hailed a hero for helping others

For free daily local news in the south, visit our sister newspapers Alberton RecordComaro ChronicleSouthern Courier and Get it Joburg South Magazine.

Remember to visit our FacebookTwitter and Instagram pages. You can also email our offices on [email protected][email protected] or [email protected]

Add us on WhatsApp today! Comaro Chronicle: 079 427 8074 and Southern Courier: 079 404 5789.

  AUTHOR
Roedolf Walker
Journalist

Latest News

COMMENTS

Top

Thanks for your referral. We have no doubt your friends will love our newsletter as much as you!

Don't forget to verify your email.

to our FREE newsletter
SUBSCRIBE to our FREE newsletter.




SELECT your titles:

Alberton Record
Comaro Chronicle
Kathorus Mail
Southern Courier


Get regular news updates sent directly to your inbox.

Your source of local breaking news and trending stories from across the country.

Be a part of our growing community

1MILFacebook Fans
98KTwitter Followers
5MILMonthly Readers
12MILArticles Published Every Month
72Local Community Websites
CLICK HERETo view an example of our newsletter

SUBSCRIBE to our FREE newsletter

SELECT your titles:

Alberton Record
Comaro Chronicle
Kathorus Mail
Southern Courier

Get regular news updates sent directly to you inbox.

Your source of local breaking news and trending stories from across the country.

Be a part of our growing community

Subscribe Here
1MILFacebook Fans
98KTwitter Followers
5MILMonthly Readers
12MILArticles Published Every Month
72Local Community Websites
Your details:


Your friends: