Who is your audience?
The first thing that you will need to establish when creating a video for a charitable cause is who your audience is. You can then use this information to create a video that will grab their attention and hopefully get them to watch.
What is your narrative?
When creating a video for charity, you will also need to ensure that you have a consistent voice throughout the film. When you focus on one strong narrative and the story of one person, it can be a great way to draw people in and hook them into watching the full video. This creates an emotional connection, and you can then advertise the charity at the end of the video.
Is it a conversation starter?
No matter whether you are creating a video to advertise a soft drink or a charity, a video that is a conversation starter will always have the most impact. This is especially true nowadays, as videos can easily go viral if enough people are talking about them. Just think of the Ice Bucket Challenge – this started as just one video and spread like wildfire, raising awareness and a lot of money as it did so. Word-of-mouth marketing is a great way to get people talking about your charity, and video content can launch this.
Utilise the facts and stats
In videos, what can have a really huge impact is facts and figures. Furthermore, when this is combined with the emotion from a personal story, many people will be touched and take away the message of what the charity is trying to promote. You can edit the video and add in your facts and figures with the Biteable video maker.
Shock the audience
No matter whether you are creating a video for charity or a Hollywood blockbuster, shocking the audience is always a good way to grab their attention and spread the charity message. Video is the perfect creative stream to do this, and a shocking moment at the end is sure to get people talking.
Don’t forget the call to action
Remember that you can use all of the above tips, but if you do not have a clear call to action in your video detailing where people can go to learn more about the charity or to donate, then your video content will be for nothing. Place a clear call to action to ensure that your video is effective.